P-ART – a creative fusion of Part and Art, brought to life with GSP Mercedes-Benz. We were given technical facts about each part, but asked to break away from the usual product-plus-caption format. The brief called for fresh, scroll-stopping content that translates function into emotion—designed for social media.

Our approach: we merged car parts with relatable, everyday objects to illustrate their purpose in playful, unexpected ways. The result? Visually engaging stories that simplify complexity and make technical details fun, quick, and easy to grasp.

Role: I developed the creative concept, managed communication and feedback between the 3D agency and the creative team, and created sketches and mood boards to guide the execution.

Creative team: Andy Tran, Ole Soerensen, Kerstin Göbel