This concept tapped into high-engagement social themes—think animals, babies, and humor—to boost reach while seamlessly weaving in key car features.

Our approach: We paired emotionally engaging content with product storytelling, using soft hooks to introduce Volkswagen’s innovations in a light, relatable tone. The result was a playful, feel-good campaign that kept performance and safety top of mind—without ever leaning into overt promotion.

Role: I got the chance to come up with these ideas and be part of the production for some while interning at DDB. Was a fun process bringing playful concepts to life and seeing them work on social.

Creative Team: Lucia Mendoza